Why purpose is the #1 thing marketers need—and how to get it

Published by Accenture

Nearly 70% of marketing executives say that the past year has had their employees feeling completely spent. Part of that comes from the growing pressure for businesses to be all things to all people, all at once. Marketers bear the brunt of this. We’re getting whiplash as we scramble to try every trend, join every hashtag, adapt to each new development. Read now to discover why purpose is the #1 thing marketers need and how you can get it.

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